contact builder – Martech Notes https://www.martechnotes.com No opinions but facts, mostly Sat, 11 Apr 2026 21:05:11 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.martechnotes.com/wp-content/uploads/2024/03/cropped-favicon-martechnotes-dot-com-32x32.png contact builder – Martech Notes https://www.martechnotes.com 32 32 What Is Contact Builder in Salesforce Marketing Cloud? https://www.martechnotes.com/what-is-contact-builder-in-salesforce-marketing-cloud/ https://www.martechnotes.com/what-is-contact-builder-in-salesforce-marketing-cloud/#respond Sat, 11 Apr 2026 21:05:11 +0000 https://www.martechnotes.com/what-is-contact-builder-in-salesforce-marketing-cloud/ Contact Builder in Salesforce Marketing Cloud is the place where Marketing Cloud decides who a “person” is, which data belongs to that person, and how different systems and tables connect to form a usable customer profile. It matters because every real personalization, suppression rule, and cross-channel journey depends on this model being correct. In practice, most “Marketing Cloud data problems”…

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]]> https://www.martechnotes.com/what-is-contact-builder-in-salesforce-marketing-cloud/feed/ 0 How to Avoid Duplicate Contacts in Salesforce Marketing Cloud Engagement https://www.martechnotes.com/how-to-avoid-duplicate-contacts-in-salesforce-marketing-cloud-engagement/ https://www.martechnotes.com/how-to-avoid-duplicate-contacts-in-salesforce-marketing-cloud-engagement/#respond Fri, 10 Apr 2026 09:01:45 +0000 https://www.martechnotes.com/how-to-avoid-duplicate-contacts-in-salesforce-marketing-cloud-engagement/ Duplicate contacts in Salesforce Marketing Cloud Engagement (SFMC) usually do not start with one big mistake. They build up from small, repeatable patterns: a subscriber key that changes between systems, a Contact Builder model that is not enforced consistently, import automations that append instead of update, and “quick fixes” that create new rows instead of resolving identity. The cost is real…

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]]> https://www.martechnotes.com/how-to-avoid-duplicate-contacts-in-salesforce-marketing-cloud-engagement/feed/ 0 How to refresh data extension records https://www.martechnotes.com/how-refresh-data-extension-records/ https://www.martechnotes.com/how-refresh-data-extension-records/#respond Thu, 02 Nov 2023 18:26:02 +0000 https://www.martechnotes.com/?p=1766 You might have noticed that records are not refreshed automatically, which makes sense. However, there is no refresh button. Here are some helpful tips I’ve discovered on how to refresh records within the data extension while it’s open. In email studio it is failry easy you simply navigate to another folder and return back. The counts and records will be refreshed.

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