Braze – Martech Notes https://www.martechnotes.com No opinions but facts, mostly Wed, 21 Oct 2026 01:47:34 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.martechnotes.com/wp-content/uploads/2024/03/cropped-favicon-martechnotes-dot-com-32x32.png Braze – Martech Notes https://www.martechnotes.com 32 32 Salesforce to Acquire Braze for $5.66 Billion to Boost Customer Engagement https://www.martechnotes.com/salesforce-to-acquire-braze-for-5-66-billion-to-boost-customer-engagement/ https://www.martechnotes.com/salesforce-to-acquire-braze-for-5-66-billion-to-boost-customer-engagement/#respond Wed, 21 Oct 2026 01:42:54 +0000 https://www.martechnotes.com/salesforce-to-acquire-braze-for-5-66-billion-to-boost-customer-engagement/ Salesforce announced on October 20, 2026, that it entered a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value. Braze Class A stockholders will receive $47.50 in cash per share. The proposed transaction would add Braze’s real-time, cross-channel customer engagement platform to Salesforce’s marketing technology portfolio, but it has not closed and remains…

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]]> https://www.martechnotes.com/salesforce-to-acquire-braze-for-5-66-billion-to-boost-customer-engagement/feed/ 0 Braze vs Adobe Campaign: Which Marketing Platform? https://www.martechnotes.com/braze-vs-adobe-campaign-which-marketing-platform-to-choose/ https://www.martechnotes.com/braze-vs-adobe-campaign-which-marketing-platform-to-choose/#respond Fri, 25 Jul 2025 11:49:02 +0000 https://www.martechnotes.com/?p=3629 With so many marketing automation platforms available in 2025, comparisons are inevitable. One that comes up often is between Braze and Adobe Campaign — two strong but fundamentally different approaches to customer engagement. But can they even be directly compared? They solve similar problems (customer engagement, automation, personalization), but approach them from very different…

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