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Choosing the Best Marketing Automation Platform
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a decade of experience working for IT corporations—eight of which were deeply involved with marketing automation tools like Salesforce Marketing Cloud (SFMC) and Adobe Campaign (both […]
WOW! SQL queries are case insensitive
I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks up the column when named correctly. Let’s explore where else column case sensitivity doesn’t play a significant role. First let’s create a data extension with some columns so we can test following in Query studio, […]
Securing SFMC Cloud Pages with SSJS
In Salesforce Marketing Cloud (SFMC), Cloud Pages are commonly used for developing and testing scripts. But once these pages are...