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Choosing the Best Marketing Automation Platform
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a decade of experience working for IT corporations—eight of which were deeply involved with marketing automation tools like Salesforce Marketing Cloud (SFMC) and Adobe Campaign (both […]
WOW! SQL queries are case insensitive
I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks up the column when named correctly. Let’s explore where else column case sensitivity doesn’t play a significant role. First let’s create a data extension with some columns so we can test following in Query studio, […]
Best Practices for Submitting Forms in Salesforce Marketing Cloud
I have seen many blogs written on this topic, but almost all of them got it wrong! Even the major...