Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | The Power of Send Logging

SFMC tips and tricks

Send logging in Salesforce Marketing Cloud is a feature that allows you to track the delivery, open, click, and other engagement metrics for the emails that you send from your account. This feature helps you to gain insights into the performance of your email campaigns and optimize them for better results.

When you enable send logging in Marketing Cloud, the system creates a record for each email sent from your account. This record includes information about the recipient, the sender, the date and time of the send, and other metadata. As the email is delivered and interacted with by the recipient, the system updates this record with engagement data, such as opens, clicks, bounces, and unsubscribes.

You can view send logs for individual sends or for a group of sends based on criteria such as date range, email name, or subscriber list. This data can help you to identify trends and patterns in your email engagement, and make informed decisions about your email marketing strategy.

Overall, send logging is a useful feature in Salesforce Marketing Cloud that provides valuable insights into the effectiveness of your email campaigns and allows you to optimize them for better results.

What I did not know?

I was pleasantly surprised to discover that you can dynamically add variables from a data extension source to any AMPScript variable defined in the message content, as well as any personalization strings.

For instance, if you wanted to add a constant email address to a message, you could create a new column in the send log data extension and name it the same as the email address personalization variable (i.e., “emailaddr”). The same approach would apply for AMPScript variables and source data extension column names.

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