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Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Google Analytics Integration 1

by Marcel Szimoniszless than a minute read
SFMC tips and tricks

When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic links will be broken.

Links that are defined programmatically as variable, field or attribute with GA integrated will look as if the tracking link also appends google analytics tags. This will make such link not behave the way we would expected

https://example.com?qs=346cfddaac52baf7865cb0f27d25ff46?utm_medium=email...

Good practice is to wrap all links that are created dynamically in the function RedirectTo

%%[
SET @link = "https://google.com/search?q=martechnotes"
]%%
%%=RedirectTo(v(@link)))=%%

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Marcel Szimonisz
Marcel Szimonisz
MarTech consultant As a marketing automation consultant, I specialize in solving problems, automating processes, and driving innovation in my clients' marketing platforms.

I hold certifications in Adobe Campaign v6 (3x certified) and Salesforce Marketing Cloud (5x certified).

Additionally, I serve as a community advisor for Adobe Campaign, offering expert insights and guidance.

In addition to my professional pursuits, I also enjoy exploring various programming languages, CMSs, and frameworks, further enhancing my technical expertise and staying at the forefront of industry advancements. Take a look at our subscription offering in case you are looking for a Marketing Automation Consultant.

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