Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Add html variation to proof subejct

Salesforce Marketing Cloud Tips

Issues arise when an email’s HTML contains personalization that includes multiple different variants, that is altering the appearance of the personalized email. Quality assurance (QA) of such proofs can become exceptionally challenging, particularly in cases where there are minor changes across variants or a substantial number of variants present.

You can devide your variants by country language segment etc. To address this issue, there is a simple solution that I use with other platforms. You can simply add all the needed variants to your subject line, but only if the email send is a test send. This ensures that the production send will not be affected.

   IF _IsTestSend THEN
    SET @sl = Concat( Uppercase(@Country), " ", Uppercase(@Language), " ",  Uppercase(@Segment), " ", Uppercase(@Audience), "]:", @sl)
   ENDIF

The QA team can readily identify and differentiate any variant, simplifying their task.

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Marcel Szimonisz
Marcel Szimonisz
MarTech consultant As a marketing automation consultant, I specialize in solving problems, automating processes, and driving innovation in my clients' marketing platforms.

I hold certifications in Adobe Campaign v6 (3x certified) and Salesforce Marketing Cloud (5x certified).

Additionally, I serve as a community advisor for Adobe Campaign, offering expert insights and guidance.

In addition to my professional pursuits, I also enjoy exploring various programming languages, CMSs, and frameworks, further enhancing my technical expertise and staying at the forefront of industry advancements.
Take a look at our subscription offering in case you are looking for a Marketing Automation Consultant.

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