Email marketing basics

It does not really matter what email (omni channel) marketing automation platform you will end up using, the basics are shared among all of them. And you will most likely come across there on your day to day work as campaign manager. Multichannel Interaction with recipients is done on multiple, online and offline, channels such […]

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in Building the blog

Building blog from “scratch”

1 minute read

This is the first post from the series on how I built, or more precisely on how I will build this blog. Before you will start to build your own blog, well right after you chose your hosting provider and buy your domain, you will have to decide technology, CMS or blogging platform. Of course […]

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in Building the blog

Hello world!

1 minute read

This is the martechnotes’ first post. So why not start by saying something about who we are and what you will find on our blog. We are MarTech (Marketing Technology) professionals and we have been working for 8+ years in this industry. As my father used to say: Professional is somebody who gets paid for […]

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ACC | All about variables in Adobe Campaign

in  Adobe Campaign, Marketing Automation
2 minutes read

In this article I will explain all sorts of variables you can come across when working with the tool. Also I will discuss different less known approach of storing variables.

Workflow variables

In adobe campaign we have way how to store variables between consecutive activities. Normally you would store variables as instance or context variables. What if I told you there is more unconventional way how to store them.

Inside workflows we can store variables in one activity and use them later when needed in activities that follows.

You can define two types of workflow variables


instance.vars.xx can be accessed in all activities in the workflow from the point of declaration.

vars.xx can be accessed only by activities that follow after the declaration.

All looks good until you realize that these variables can only hold string values. To store objects in workflow variable you need to use JSON.stringify and JSON.parse everytime, you want to use or save them before move to another activity in your workflow. Also there are limits on what data you can stringify.

Web application variables

In the webapps you will come accross context variables and they work similarly to instance variables in the worklfows.


Variables can be accessed on server side as well on client side

document.controller.setValue('/ctx/vars/myVar', 'some value');
var myVar = document.controller.getValue('/ctx/vars/myVar');

Same as for workflow you need to stringify variables if you are using them for objects.

Custom variables workaround

In workflows you are able to pass variables as their original type (object especially) with use of javascript library on properties level (global level) or using loadLibrary JSAPI function with option to enable cache. This way the variables added to your library will be cached and can be accessed in your workflow


This way I do not have to stringify objects but move then between activities and access them as objects everywhere else.

How to?

  • Add java script library to your web app
  • JS Script library contains simple object declaration. I called it DL like data layer don’t ask me why
//DL object initialization in the library loaded to the workflow
DL = {};
  • In any place of your workflow use it
//initialize your object variable in any script or 
//in initialization script on advanced tab of any activity
DL.myVar = {a:2,b:3};
//use it in another activity
var myVarLocal = DL.myVar


  • Every wait or jump activity will reset the DL object to keep your object intact after wait or jump you need to store the DL object to the instance variables
  • Everytime your workflow is paused due to an error
//store it locally in wait activity's advanced tab
instance.vars.DL = JSON.stringify(DL.myVar)

//load it again after wait
DL.myVar = JSON.parse(instance.vars.DL);
in  Automation studio, Salesforce Marketing Cloud

SFMC | Automation run on loop

2 minutes read

We all know very well, that automation can be scheduled the minimum-you-can-set once per an hour. This may satisfy mostly of automation we might build in our automation studio but sometimes we want to run automation again and again just as it finishes its previous run. To achieve that we will create while loop with […]

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in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Google Analytics Integration 1

less than a minute read

When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic links will be broken. Links that are defined programmatically as variable, field or attribute with GA integrated will look as if the tracking link also appends google analytics tags. This will make such link not […]

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in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Open a case

less than a minute read

As the title says open a case every time you experience issue or some feature you used on another instance and now is gone. Why open a case? For example when you automation fails with detailed error “Error has occurred”. Simple solution is to “open a case”. Support will tell you exactly what happened. You […]

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in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Data views for transactional emails

1 minute read

Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside the platform. I will give you a quick start on how to get data insights for you transactional emails using data views. We will use data from _Sent, _Job, and _Subscriber view s.TriggererSendDefinitionObjectID – object […]

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in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP | NULL value comparison in IF statement

less than a minute read

If you have field in DE that its value is not always populated for a particular row (customer) and you test field value against any value cloud page will throw an 500 – internal server error. To fix this you will need to add another AND-condition to test field value for NULL

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in  ACC Tips & Tricks, Adobe Campaign, Marketing Automation

ACC TIP | Escalate user rights

1 minute read

Normally web apps run under the web app user (which is anonymous and has very little to zero rights by default) and for certain operations you would need to require to grant additional access, or even grant full admin. To grant full admin for web app user is not solution to go with. Instead I […]

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in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Invalid links in HTML

1 minute read

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will resolve to invalid links when they redirect upon user click. This happens when web analytics UTM tags are being attached to the delivery. To resolve this issue all the links with additional query parameters has […]

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in  Salesforce Marketing Cloud

SFMC | Link campaign to delivery send

3 minutes read

Hope we will live up to the day when the campaign information will be available in the data views but until that day comes we would need to do following, to establish such link inside Salesforce Marketing Cloud. Get campaign list To get campaign list we need to use REST API to get all campaign […]

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