SFMC TIP | Open a case

in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks
less than a minute read

As the title says open a case every time you experience issue or some feature you used on another instance and now is gone.

Why open a case? Support can see more than you will ever do. For example when you automation fails with detailed error “Error has occurred”. Simple solution is to “open a case”. Support will tell you exactly what happened. You need to enable features like dynamic sender profiles, data extension send templates etc.

in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Data views for transactional emails

1 minute read

Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside the platform. I will give you a quick start on how to get data insights for you transactional emails using data views. We will use data from _Sent, _Job, and _Subscriber view s.TriggererSendDefinitionObjectID – object […]

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in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP | NULL value comparison in IF statement

less than a minute read

If you have field in DE that its value is not always populated for a particular row (customer) and you test field value against any value cloud page will throw an 500 – internal server error. To fix this you will need to add another AND-condition to test field value for NULL

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in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Invalid links in HTML

1 minute read

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will resolve to invalid links when they redirect upon user click. This happens when web analytics UTM tags are being attached to the delivery. To resolve this issue all the links with additional query parameters has […]

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in  Salesforce Marketing Cloud

SFMC | Link campaign to delivery send

3 minutes read

Hope we will live up to the day when the campaign information will be available in the data views but until that day comes we would need to do following, to establish such link inside Salesforce Marketing Cloud. Get campaign list To get campaign list we need to use REST API to get all campaign […]

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in  Marketing Automation, Salesforce Marketing Cloud

SFMC | Multi-cloud preference center

5 minutes read

With majority of the implementations the out of the box center is not sufficient for the client and we are tasked to build custom preference center for them. We can assume that the preference center is only applicable for known subscribers most likely coming from email communication.  When we send email in salesforce marketing cloud, […]

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in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP – Form submission handling

1 minute read

On many occasions when handling any form submission single cloud page application is used. This is great as all of error handling, form submission and processing is on one page so it is actually simpler to implement. But here are some thing you need to take into consideration. Handle GET form submissions I have seen […]

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in  Marketing Automation, Salesforce Marketing Cloud

SFMC | Double opt-in with service cloud

14 minutes read

Double opt in is basically the must have process on any newsletter sign up page in any marketing automation tool. This will help you to establish cleaner email list of contacts, that most likely have given in their email address that they use. This will reward you with better deliverability rate. Double opt in process, […]

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in  Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP | Query filtered data extension

less than a minute read

Easy way to segment your data is to use filtered data extension. Here we can use user interface to set up conditions as we like. When you want to add this newly filtered data extension to the SQL activity you will find that data extension cannot be found in the file browser. But it is […]

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