SFMC TIP | Open a case

in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks
less than a minute read

As the title says open a case every time you experience issue or some feature you used on another instance and now is gone.

Why open a case? Support can see more than you will ever do. For example when you automation fails with detailed error “Error has occurred”. Simple solution is to “open a case”. Support will tell you exactly what happened. You need to enable features like dynamic sender profiles, data extension send templates etc.

in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Data views for transactional emails

1 minute read

Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside the platform. I will give you a quick start on how to get data insights for you transactional emails using data views. We will use data from _Sent, _Job, and _Subscriber view s.TriggererSendDefinitionObjectID – object […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP | NULL value comparison in IF statement

less than a minute read

If you have field in DE that its value is not always populated for a particular row (customer) and you test field value against any value cloud page will throw an 500 – internal server error. To fix this you will need to add another AND-condition to test field value for NULL

Continue reading
in  ACC Tips & Tricks, Adobe Campaign, Marketing Automation

ACC TIP | Escalate user rights

1 minute read

Normally web apps run under the web app user (which is anonymous and has very little to zero rights by default) and for certain operations you would need to require to grant additional access, or even grant full admin. To grant full admin for web app user is not solution to go with. Instead I […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Invalid links in HTML

1 minute read

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will resolve to invalid links when they redirect upon user click. This happens when web analytics UTM tags are being attached to the delivery. To resolve this issue all the links with additional query parameters has […]

Continue reading
in  Salesforce Marketing Cloud

SFMC | Link campaign to delivery send

3 minutes read

Hope we will live up to the day when the campaign information will be available in the data views but until that day comes we would need to do following, to establish such link inside Salesforce Marketing Cloud. Get campaign list To get campaign list we need to use REST API to get all campaign […]

Continue reading
in  ACC Tips & Tricks, Adobe Campaign, Marketing Automation

ACC TIP | Export connection strings

less than a minute read

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by taking all connection strings as XML. ims – connection over adobe id SSO Also similar approach is to directly change the connection string file nlclient_cnx.xml that is located under your local AppData folder. To quickly […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud

SFMC | Multi-cloud preference center

5 minutes read

With majority of the implementations the out of the box center is not sufficient for the client and we are tasked to build custom preference center for them. We can assume that the preference center is only applicable for known subscribers most likely coming from email communication.  When we send email in salesforce marketing cloud, […]

Continue reading
in  Adobe Campaign, Marketing Automation

ACC | Complete guide to schemas

4 minutes read

I want to gather as much information I have and have it at one place for my future reference and for others to learn what can be possible with the custom schemas in the Adobe Campaign Classic – ACC If you work with adobe campaign for some time you might figured out that almost any […]

Continue reading