SMFC TIP – NULL value comparison in IF statement

in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks
less than a minute read

If you have field in DE that its value is not always populated for a particular row (customer) and you test field value against any value cloud page will throw an 500 – internal server error.

To fix this you will need to add another AND-condition to test field value for NULL

%%[
var @field;// null value


if @field == 4 then
//500 
endif

]%%
in  ACC Tips & Tricks, Adobe Campaign, Marketing Automation

SFMC TIP – Escalate user rights context

1 minute read

Normally web apps run under the web app user (which is anonymous and has very little to zero rights by default) and for certain operations you would need to require to grant additional access, or even grant full admin. To grant full admin for web app user is not solution to go with. Instead I […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Invalid links when own HTML with UTM tags is used

1 minute read

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will resolve to invalid links when they redirect upon user click. This happens when web analytics UTM tags are being attached to the delivery. To resolve this issue all the links with additional query parameters has […]

Continue reading
in  Salesforce Marketing Cloud

Link campaign to delivery send in Marketing Cloud

3 minutes read

Hope we will live up to the day when the campaign information will be available in the data views but until that day comes we would need to do following, to establish such link inside Salesforce Marketing Cloud. Get campaign list To get campaign list we need to use REST API to get all campaign […]

Continue reading
in  ACC Tips & Tricks, Adobe Campaign, Marketing Automation

AC tip #1 – export connection strings

less than a minute read

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by taking all connection strings as XML. ims – connection over adobe id SSO Also similar approach is to directly change the connection string file nlclient_cnx.xml that is located under your local AppData folder. To quickly […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud

Multi-cloud preference center in SF marketing cloud

5 minutes read

With majority of the implementations the out of the box center is not sufficient for the client and we are tasked to build custom preference center for them. We can assume that the preference center is only applicable for known subscribers most likely coming from email communication.  When we send email in salesforce marketing cloud, […]

Continue reading
in  Adobe Campaign, Marketing Automation

Adobe campaign all about the schemas and more

4 minutes read

I want to gather as much information I have and have it at one place for my future reference and for others to learn what can be possible with the custom schemas. If you work with adobe campaign for some time you might figured out that almost any client’s sane or insane requirement can be […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP – Form submission handling

1 minute read

On many occasions when handling any form submission single cloud page application is used. This is great as all of error handling, form submission and processing is on one page so it is actually simpler to implement. But here are some thing you need to take into consideration. Handle GET form submissions I have seen […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud

Double opt in with cloud pages and service cloud

14 minutes read

Double opt in is basically the must have process on any newsletter sign up page in any marketing automation tool. This will help you to establish cleaner email list of contacts, that most likely have given in their email address that they use. This will reward you with better deliverability rate. Double opt in process, […]

Continue reading