SFMC TIP – Double quotes in AMPScript break email template

in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks
less than a minute read

Very recently I have found that when I add any AMPScript function to eg. button URL field SFMC will just ignore everything that follows after the first occurrence of the double quote.

Simple fix is to use single quotes instead.

in  ACC Tips & Tricks, Adobe Campaign, Marketing Automation

ACC TIP | Export connection strings

less than a minute read

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by taking all connection strings as XML. ims – connection over adobe id SSO Also similar approach is to directly change the connection string file nlclient_cnx.xml that is located under your local AppData folder. To quickly […]

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in  Marketing Automation, Salesforce Marketing Cloud

SFMC | Multi-cloud preference center

5 minutes read

With majority of the implementations the out of the box center is not sufficient for the client and we are tasked to build custom preference center for them. We can assume that the preference center is only applicable for known subscribers most likely coming from email communication.  When we send email in salesforce marketing cloud, […]

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in  Adobe Campaign, Marketing Automation

ACC | Complete guide to schemas

4 minutes read

I want to gather as much information I have and have it at one place for my future reference and for others to learn what can be possible with the custom schemas in the Adobe Campaign Classic – ACC If you work with adobe campaign for some time you might figured out that almost any […]

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in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP – Form submission handling

1 minute read

On many occasions when handling any form submission single cloud page application is used. This is great as all of error handling, form submission and processing is on one page so it is actually simpler to implement. But here are some thing you need to take into consideration. Handle GET form submissions I have seen […]

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in  Marketing Automation, Salesforce Marketing Cloud

SFMC | Double opt-in with service cloud

14 minutes read

Double opt in is basically the must have process on any newsletter sign up page in any marketing automation tool. This will help you to establish cleaner email list of contacts, that most likely have given in their email address that they use. This will reward you with better deliverability rate. Double opt in process, […]

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in  Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP | Query filtered data extension

less than a minute read

Easy way to segment your data is to use filtered data extension. Here we can use user interface to set up conditions as we like. When you want to add this newly filtered data extension to the SQL activity you will find that data extension cannot be found in the file browser. But it is […]

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in  Marketing Automation

Email marketing basics

3 minutes read

It does not really matter what email (omni channel) marketing automation platform you will end up using, the basics are shared among all of them. And you will most likely come across there on your day to day work as campaign manager. Multichannel Interaction with recipients is done on multiple, online and offline, channels such […]

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in  Building the blog, Wordpress

WP | Style WordPress comments in bootstrap

4 minutes read

With creating your own WordPress theme you will have to style comment section. For that purpose you will have to add a bit of own styling. In my case I used bootstrap CSS framework that makes life easier for programmers that are not that proficient with front end styling. This will make sure that your […]

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in  Adobe Campaign, Marketing Automation

ACC | Implementing DKIM

2 minutes read

Have you ever wondered how to implement DKIM in Adobe Campaign Classic, look no further here is how you can do it. Implementing DKIM for Adobe Campaign Classic, gave many hard times as there is no official documentation you can follow step by step. But nothing is lost, it is easier than you may think. […]

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