SFMC TIP – Double quotes in AMPScript break email template

in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks
less than a minute read
SFMC tips and tricks

Very recently I have found that when I add any AMPScript function to eg. button URL field SFMC will just ignore everything that follows after the first occurrence of the double quote.

Simple fix is to use single quotes instead.

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