Martech Notes

Adobe Journey Optimizer EMEA Outage on October 12, 2026: 2-Hour Service Degradation

Marcel Szimonisz — Tue, 13 Oct 2026 18:02:41 +0000

Adobe Journey Optimizer experienced an EMEA service degradation on October 12, 2026, delaying journey execution for journeys using wait nodes. The incident ran from 6:45 PM to 8:51 PM GMT and was marked closed after processing resumed. Adobe’s official status record identifies Journey Orchestration, specifically Journey Batch Execution, as the affected service. (status.adobe.com) An…

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Adobe Marketo Engage Faces Major Americas UI Outage on October 13, 2026

Marcel Szimonisz — Tue, 13 Oct 2026 16:01:48 +0000

Adobe Marketo Engage experienced a major availability incident on October 13, 2026, disrupting user interface access for some customers in the Americas region. Adobe’s status record shows the incident ran from 6:15 a.m. to 11:04 a.m. GMT and affected the Marketo Ashburn-AB45 environment. The Adobe incident record identifies MLM Web as the impacted service and reports blank screens or difficulty…

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Marketing Automation Monday Brief: Data Foundations & Agentic Workflows – Oct 28, 2026

Marcel Szimonisz — Mon, 12 Oct 2026 13:07:55 +0000

The enterprise marketing-automation market is shifting in 3 connected ways: Salesforce and Adobe are moving orchestration closer to their data platforms, buyers are funding AI while struggling to scale it, and partner ecosystems are becoming part of implementation design. As of October 12, 2026, the practical consulting opportunity is increasingly in architecture, governance, modernization…

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SFMC Data Extension Export: Extract & File Transfer

Mounika Rani Kattula — Thu, 08 Oct 2026 11:31:21 +0000

Exporting a Data Extension in Marketing Cloud Engagement uses a Data Extension Extract Activity to create the export file and a File Transfer Activity to move that file to another configured file location. The two activities have separate roles: the extract creates the file from Data Extension data, while File Transfer activity handles moving file to FTP location. Create a Data Extract…

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HubSpot Enforces TLS 1.2 on Legacy Domains Starting October 14

Marcel Szimonisz — Wed, 07 Oct 2026 13:02:01 +0000

HubSpot announced on October 6, 2026, that it will automatically raise the minimum TLS version for HubSpot-hosted domains from TLS 1.0 or 1.1 to TLS 1.2 on October 14, 2026. The HubSpot administrator notice says the change affects accounts that previously configured a lower TLS minimum, while new accounts already use TLS 1.2. The same change is also recorded in an independent HubSpot changelog…

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How to Preview, Test and Send Your First Email in Salesforce Marketing Cloud Engagement

Mounika Rani Kattula — Wed, 07 Oct 2026 10:06:22 +0000

An email in Marketing Cloud Engagement is built in Content Builder, checked against subscriber data, tested, and then configured for delivery through Email Studio Send Flow. The email creation process ends with preview, testing and saving. The production send is configured separately. If the email asset is not ready, start by building the email in Content Builder. In Content Builder…

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Setting Up Data Cloud and Marketing Cloud Next in a Salesforce

Marcel Szimonisz — Tue, 06 Oct 2026 10:06:16 +0000

You have got a fresh Salesforce Development Org (SDO) or your fresh production instance, and it might be the case that when searching in the App Launcher for Marketing or Data Cloud, you end up with no results. It might be a licence issue, or it might be that you need to deploy Marketing Cloud and assign the correct permissions to access Data Cloud. Go to Setup and search for Marketing…

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Salesforce Begins Email-First Login Rollout for Production Orgs

Marcel Szimonisz — Mon, 05 Oct 2026 18:01:44 +0000

Salesforce began rolling out an email-first login experience to production orgs on October 5, 2026, changing the default prompt on Salesforce standard login pages from a username to an email address. The production rollout is gradual, so orgs will not all change at the same time. (help.salesforce.com) The change applies to the UI at `login.salesforce.com` and `test.salesforce.com`.

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Marketing Automation Monday Brief: Data Reliability and Headless AI – Oct 5, 2026

Marcel Szimonisz — Mon, 05 Oct 2026 14:25:31 +0000

What changed since 28 September 2026 This week strengthened three conclusions: A fourth, more cautionary signal emerged: industry analysts do not yet expect Salesforce’s headless AI strategy to create substantial near term revenue. This suggests that client adoption may proceed through proofs of concept and narrow workflows before larger programmes. On 29 September…

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How to setup Automation with a Verification Activity in Salesforce Marketing Cloud Engagement

Marcel Szimonisz — Mon, 05 Oct 2026 07:32:54 +0000

Place the Verification Activity after the data you want to check has been prepared. If you select Stop Automation, place it before the activities you want to prevent from running when the condition is met. If you select only Send Email Notification, it can also be the final step, providing an alert based on the results of earlier activities. The Verification activity usually checks whether…

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